Printed materials capture the attention of the reader. If your audience is physically holding a copy of a magazine, they don’t have the opportunity to multitask on multiple forms of media. It is more likely that you will have their complete attention. Typically, magazines present high-quality images. This allows for the best representation of your product. Newspapers are slightly less effective as they don’t provide the same portrayal for your advertisements.
WHY ADVERTISING IN MAGAZINES IS BENEFICIAL
It’s no secret that the digital age has become increasingly integrated into our daily routine, even 10 years after the first iPhone was released. We are capable of doing our work, communicating globally, and reading publications electronically almost anywhere. While technology continues to develop and become more intertwined with our everyday lives, people continue to remain tactile. People love to physically hold or touch something.
Magazines provide a wealth of information, inspiration, and creative ideas for readers. The information given to the reader may drive them to go out and visit stores/businesses and search online to find out more. As a matter of fact, the Nielson survey shows a decline for the second year in a row of eBook sales and an increase in print sales in the UK. Our world is saturated with technology and digital advertisements. People are responding to this saturation with a renewed interest in print.